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Performance Marketing · Meta Ads

Skin
Palace

We've run Skin Palace's marketing from day one — scaling this skincare & makeup brand to a 8X return on ad spend with conversion rates of 8–12%.

Client
Skin Palace
Region
Pakistan
Role
Marketing · Meta Ads
Outcome
8X ROAS
The brand Skin Palace
The project

Beauty that
scales.

Skin Palace is a Pakistani skincare & makeup brand we've marketed from the very start. We built the paid strategy from scratch — brand positioning, creative direction, and a full-funnel Meta ads engine.

By pairing scroll-stopping creative with tight performance optimization, we drove the brand to a 8X return on ad spend while holding conversion rates between 8–12% — profitable growth, sustained.

Return on ad spend
8X
Revenue generated for every rupee of ad spend.
Conversion rate
8–12%
Sustained conversion rate across campaigns.
Engagement
Day 1
Full-funnel marketing managed from the start.
How we did it

The approach.

01

Brand & positioning

Shaped the brand voice and look from the ground up.

02

Creative engine

A steady stream of scroll-stopping beauty creative.

03

Full-funnel ads

Built awareness-to-purchase journeys on Meta.

04

Scale & optimize

Pushed spend while protecting an 8X return.

From the campaigns

The creative.

Skin Palace campaign creative
Skin Palace brand identity — logo, business cards and packaging
Real numbers · Meta Ads Manager Meta Ads Manager results — 32.3K Facebook visits, 179.5K Instagram profile visits, Rs143,802 spend, 1,685 purchases
By Abdul Majid
Marketing · Meta Ads · for Skin Palace
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