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Hush
Performance Marketing · Meta Ads
Hush
Puppies
We took the reins on Hush Puppies' paid social — driving cost per acquisition down while pushing sales and conversion rate up by around 12%.
We took the reins on Hush Puppies' paid social — driving cost per acquisition down while pushing sales and conversion rate up by around 12%.
Hush Puppies needed their paid social to work harder. We rebuilt the Meta ads account from the funnel up — tightening audiences, restructuring campaigns, and running disciplined creative testing to find the ads that actually sold shoes.
The result was a steady drop in cost per acquisition paired with rising sales, and a conversion rate up around 12% — more revenue from the same spend, and a funnel built to scale.
Rebuilt campaign architecture around clean, intent-led objectives.
Cut wasted spend by sharpening targeting and exclusions.
Ran structured tests to surface the ads that converted hardest.
Tuned the journey end-to-end to lift conversion rate ~12%.